Henley & District Property Services
Henley & District Property Services have offered specialist window cleaning services for Reading, Henley-on-Thames, and surrounding areas for over 20 years to both residential and commercial customers.
Objectives
- Improve load times and overall performance
- Improve site architecture and navigation for a stronger visitor experience
- Improve overall user experience to make the site more engaging
- Drive site conversion of users into contacts and ultimately customers
- Implement a fully responsive solution using WordPress
The Challenge
Before starting on the new website we took a good look at Henley & District Property Services' current website, checking among other things page loading times, page weight, security, and basic SEO. To say the results weren't exactly overwhelming would be an understatement.
Add to that the use of an overused template - the original design company clearly had a "go to" template when it came to window cleaning websites - and had created lots of underused, low on content pages. It wasn't surprising people weren't contacting them for bookings.
It was clear their poor Search Engine listings were the main victim from this. Checking some of the keyword searches they were supposedly targeting - and had paid a lot of money in the process to do so - showed for the most part that they were lucky to break the top 20 results let alone the top 10!
How We Helped
Website Structure
The first thing we did was to take a good look at the website's information architecture, detailing all of the information that was on there and, more importantly, what was missing.
We created a much simpler website structure, giving the visitors all of the critical information they needed right on the home page, instead of having to search through lots of other pages.
Additional service information was made available using modals, including images showing genuine instances of their hard work without the need for stock images.
Website Content
One of the client's main goals for this project was to improve their website's organic search ranking and boost their customer base.
To assist with this we created optimised content for the new website for them, incorporating the essential meta data and other on-page optimisations.
We also added an online quote calculator, something that has been hugely beneficial to potential customers. They now confidently phone up for a booking knowing how much they can expect to be quoted.
Responsive Design
More people than ever before visit websites on phones and tablets, which means your website has to work seamlessly on all devices and screen sizes. We created a website that looks amazing no matter what device you use to view it.
To make it as easy as possible for potential customers to make bookings or ask questions about the company's services, we implemented a mobile app menu, always present at the bottom of the page on phones and tablets. This meant the main calls to action were always right at the customer's fingertips!
Moving Forward
To keep the website running smoothly, Henley & District Property Services opted for us to host and look after their new website for them, taking out one of our care plans. Regular database and site files backups, traffic reports, and website health updates keep their website running smoothly and securely.
Having seen the initial success of the new website's content after the first three months after launch, Henley & District Property Services got us to help them again to target some additional keywords that they wanted to be ranked higher in.
We worked hard to optimise their content for these keywords, resulting in them now being found in the top 5 results, some even hitting the top spot!
The Results
We loved working with Henley & District Property Services. Simon gave us the freedom to explore the new website's design and we gave him a fresh redesign to modernise the company's web presence and increase online enquiries.
The strengthened user experience achieves its important goal: making it quick and easy for visitors to find out exactly what they need and make that all important call to Simon and his team.
Utilising our hosting servers and other speed optimisations the slow website loading issue was dramatically improved. We managed to reduce the average page load time from 11 seconds down to less than 2 seconds!
