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Design Project

Michelle King Counselling

Client Overview

Michelle offers counselling for young people (11+) and adults in Reading and South Oxfordshire facing issues such as anxiety, depression, and relationship difficulties. She offers face to face counselling, as well as counselling over the telephone or Zoom.


  • Create a design that grabs interest quickly
  • Create compelling calls-to-action, ensuring visitors can easily make initial contact
  • Implement a fully responsive solution using WordPress

The Challenge

Before trying to come up with any initial design ideas we took a good look at other counselling websites to see what they looked like. Wow! What a shock it was as we did more research.

The vast majority of counselling websites looked like they'd been written with an old copy of FrontPage or Dreamweaver 20 years ago! This was definitely something we didn't want to mirror with this design, making sure we were as far away from the tropes of most of the counselling websites we looked at.

Working a lot with children and younger adults we wanted to make sure that the website was appealing and didn't come across as being old or stuffy.

Dare 2 Express Home Page Mobile
Tree of Memories
Dare 2 Express Home Page Desktop

The Results

We really enjoyed working on the website for Michelle King Counselling. Coming up with a design that broke the mould on what a counselling website looks like was really interesting.

Making sure the website was appealing and sympathetic to potential clients, giving them the required information while making sure it wasn't stuffy or "old feeling" was a good challenge for us. We like to think we managed to deliver this with our final design, delivering a non-cluttered, easy to use website that speaks to potential clients.